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YouTube Video Advertising

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Globally, marketers trust YouTube to be the number one channel to promote with high-quality video advertising exposing to over 30 million distinguished visitors every day. Unlike putting their advertisements on TV and radio, advertisers find YouTube a more scalable and cost-effective channel with an abundance of functionalities and features.

YouTube offers businesses a fine platform to connect with their targeted audiences that are miles away from any cable or satellite connectivity in the era of WI FI and smartphones. YouTube also provides 1st, 2nd, and 3rd party targeted audiences to advertisers that will increase the ad viewership. The present-day marketers are showing less interest to invest in the traditional modes of advertising when YouTube is catering them with more features and functionality.

OTT & cTV Advertising

Within the last few years, the mode of media consumption has changed at an alarming rate. More and more people, in the global scenario, are feeding n the video streaming platforms such as OTT. Netflix, Hulu, and Amazon are taking over the traditional TV viewers with the advent of Smart TVs.

Marketers are finding many OTT platforms way more effective in reaching out to targeted audiences with a keenness towards watching the steaming videos on different OTT platforms.

To boost sales and commercial success, similar to YouTube, Over The Top Services and Connected / Smart TVs provide marketers incredible features and functionalities to drive in the sophisticated audience they target to acquire through the advertisements

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