Globally, marketers trust YouTube to be the number one channel to promote with high-quality video advertising exposing to over 30 million distinguished visitors every day. Unlike putting their advertisements on TV and radio, advertisers find YouTube a more scalable and cost-effective channel with an abundance of functionalities and features.
YouTube offers businesses a fine platform to connect with their targeted audiences that are miles away from any cable or satellite connectivity in the era of WI FI and smartphones. YouTube also provides 1st, 2nd, and 3rd party targeted audiences to advertisers that will increase the ad viewership. The present-day marketers are showing less interest to invest in the traditional modes of advertising when YouTube is catering them with more features and functionality.